Turbocharge Your Business with UC-Enabled Applications

Could your business be more efficient if communications were integrated into your core business processes, such as sales and customer service? Integrating unified communications (UC) features into business applications can increase employee productivity, shorten response times, encourage collaboration, and improve customer satisfaction. The ability to call, IM, email or conference another person from within the application you are using, rather than having to open up multiple applications or reach for the phone, helps workers stay productive. Moreover, the resulting consolidation of transactional data enables sophisticated reporting and analytics that can revolutionize business operations.

Integrating applications into unified communications, known as communications-enabled business processes (CEBP) in techno-circles, puts communications in the context of a business process. For example, with presence information enabled in a CRM application, a broker at a financial services company could, for instance, easily locate an available subject-matter expert to answer a complex question from a client.